About

Before I started primary school, before I could even read, I had learned to use a computer well enough to play games. I grew up inside this digital world.

To blend my science-track background from high school with crowd psychology and the craft of interpersonal communication, I made a deliberately contrasting choice and studied Public Relations and Publicity at Istanbul University.

After going through the kitchen of media relations in my first year, I saw that communication is far more than writing copy, and that the real lever behind it is data and automation. That is what pulled me toward marketing, specifically Growth and MarTech.

Today I run B2B performance marketing processes. In parallel, I orchestrate AI agents like a systems architect and build autonomous tools under CertisLabs, the umbrella that brings my own projects together.

Outside marketing metrics and automation pipelines, I am a devoted enthusiast of ancient Anatolian history. In my free time I create my own projects, think about things that have not been built yet, and lose myself researching topics with no end in sight.

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